You’re busy running the business you love, but the thought of writing business blogs, marketing materials and website copy leaves you cold.
You don’t have the time or inclination to write but there’s a nagging voice in your head and it sounds like this:
“Everyone says I should be writing high quality, optimised content for my website, but I just don’t know how.”
“I’m too busy. I know I should be adding blog posts for my content marketing strategy, but I can’t find the time and I’m scared I’ll get left behind.”
“My competitors are adding content every week, they’re ranking higher on search engines than me. I can’t think of anything original to write!”
It’s hard isn’t it?
All you seem to hear these days is “content” this and “search engine” that. You know you’re supposed to be adding high quality content to give your business the best chance of being seen on search engines and engaging with your audience.
But still you can’t bring yourself to write that first word.
The trouble is you can see that your competitors have jumped on the content marketing bandwagon, and they’re getting business. Business that could have been yours.
It doesn’t have to be this way.
Wouldn’t it feel great to hand that over the writing to someone else? To silence that persistent whisper in your head telling you you’re missing a trick? And to reclaim your evenings and weekends as your own?
As a Freelance Copywriter, it’s my job to focus on words.
Words that will get the attention of your readers, outline the benefits of your service and make it really easy for them to take action and contact you. These are the key purposes of website copywriting.
Content writing for your business blog is slightly different. It’s more about engaging with your readers and showing them that you’re an expert in your field by providing valuable information and advice. The first time they visit your site, they’re probably not ready to buy. So you need to give them a reason to keep coming back. They’re more likely to do so if you add value through your blog.
Do visit my page What I can do for you for a more detailed explanation.
I’d love to hear from you. There’s a quick and easy contact form on my Get in touch page. And if you’re wondering what happens next, hop over to How I work to read up on my ‘no drama’ outlook and working processes.
PS. You’re probably wondering about fees. I’ve provided some ballpark figures on the How much? page to put your mind at rest.
Alison R Bowyer
trading as MK Word Studio