Building new relationships …

This week has been all about building new client relationships.

It’s always exciting when the prospect of new work comes your way. But I have learnt from previous mistakes; so caution is the key. At this time of year, it’s so tempting to take on as many projects as possible to maximise Santa’s generosity!

But good quality work and positive working relationships are important to me. So I don’t take on more than I can do. Like all business people, I’m working for the money but doing a great job is high on my list of priorities.

The way I see it, taking on more than you can deliver will result in stress, short-term relationships and sub-standard work. Who wants to live and work like that?

So I am honest with clients. I tell them what I can take on, when I can do it and I keep them updated if things change.

This week has also brought some exciting new enquiries my way. I’m looking forward to finding out more!

Talking of new relationships, this week was the first trial walk for my Labrador Z to go out with a dog-walker. The idea is that she will take Z for a walk once a week to establish a bond with him, and then help out during peak work periods. I love getting out in the fresh air for my lunchtime walk with him but there may be times when this can’t happen.

The trial walk went really well and, although I had picked a random day and time to get started, the timing couldn’t have been better. So I was able to concentrate on my work, Zorro had a lovely walk in the woods and his dog-walker has a happy, new client to add to her books. Everybody’s happy!

Last week I mentioned researching new ways for my son Christopher (who has autism) to bond with Z. There is a lot of support and guidance available to me (I will talk about this another time) so all the resources are there for me to access.

Z is fabulous around Chris; much calmer than he is with the rest of us! Chris dips in and out. Sometimes he ignores Z, sometimes he seeks him out to play and sometimes he enjoys watching the mayhem that comes with a pup in the house. All of this is fine. It’s a slow process, but as Z moves from puppyhood to maturity I’m confident the relationship between them will grow stronger. There’s no pressure.

This morning, I was thinking about my failed plans to do more research when, out of the blue, Christopher said, “Z is my best friend.”

“Don’t tell me, tell Z” I said.  So he did!

“Hey Z! You’re my best friend.”

What a great end to a great week!

Please feel free to share your own experiences. I’d love to hear from you if you’re running a business, parenting a child with special needs or coming to terms with dog-ownership (or juggling all 3!)


Alison is a Freelance Copywriter in Milton Keynes offering a range of services, including blogging for small businesses.  For further information visit

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