Bite-size business writing tips: Business blogging
If you’re a small business owner or start-up, you’ve probably heard that blogging is an important part of your marketing strategy.
It’s a great way to reach your target audience through your website and social media channels. You may even find that you enjoying writing it too; blogging can be cathartic.
In the early days, you may be tempted to blog in such a way that advertises your business, with a view to selling your services. But a good blog should offer more to your peers and clients than a pushy sales message.
If your blog offers nuggets of useful information, tips and advice that people can really use, they’ll come back to read more. If you feel slightly uncomfortable that you’re giving away too much good advice and free knowledge; you’re probably on the right track!
Get it right and you can position yourself as an expert in your field, network and build a rapport with other like-minded people, gain the trust and respect of your intended audience and attract potential clients.
Blogging is a long-haul game. You have to be dedicated to reap the rewards. Even if you’re enjoying a busy patch, think of the expression: “Make hay while the sun shines”. Blogging consistently will help you to maintain your on-line visibility and keep those enquiries rolling in. So you know where your next job is coming from.
Make time in your schedule; even if it’s just an hour a week. Get blogging and get your message out there – you’re an expert in your field and you want everyone to know about it!
Until next time.
Alison is a Freelance Copywriter in Milton Keynes offering a range of services for small and large organisations in MK and across the UK. For further information visit www.mkwordstudio.co.uk