It’s not all about you

Bite-size writing tips for small business: focusing on the customer

If you’re writing your own content for a new website or start-up, it’s tempting to get carried away and talk about yourself.

But it’s worth keeping this in mind: your client may be interested in you, but they’re more interested in themselves. And what you can do for them.

Me, me, me syndrome

all about me
Nothing wrong with a bit of self-love. But don’t forget about your customer.

When we start a new venture, it’s easy to let our ego take over. After all, we’re trying to sell ourselves to our clients. And we can get a teeny bit carried away, writing eagerly about our qualifications, our achievements and our hobbies. That isn’t a bad thing, up to a point.

Self-promotion is good

It feels good to self-promote. Writing website content and blogs presents a great opportunity to build a rapport with your clients, and as such, they need to know about you too. It’s okay to blow your own trumpet. And if you have a story to tell about your journey to self-employment, that can make inspirational reading. It’s all part of building your brand and gaining the trust of your potential clients.

Remember to strike a balance  

So, while it’s good to let the client see who you are and let your personality show, it’s important to get the balance right and make your client feel that they are getting value from reading your content.

So think about the service you are offering and how it will benefit your reader to buy. What’s in it for them?

For example, if you’re offering reflexology, don’t just write about the packages you offer and how much they cost.Think about what benefits the reader will get from reflexology. What will reflexology do for them? Alleviate stress? Prevent illness? Help them sleep better? Reduce anxiety?

And if you’re the person providing that service, why should they come to you? How do you want them to feel? Reassured? Relaxed? Comfortable? Safe? Happier? Healthier?


Get inside the head of your customer. What makes them tick? What problem are you going to help them resolve? Why should they use your service instead of your competitors?

Your reader needs to know that you’re an expert in your field, but ultimately they want to understand how your expertise will benefit them. It’s worth putting in time and effort to get this right, and then continue to reinforce the message in your blogging strategy.Until next time.


Alison is a Freelance Copywriter in Milton Keynes offering a range of services for small and large organisations in MK and across the UK.  For further information visit









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