By Alison R Bowyer Freelance Copywriter
So, here we go again. Another year. Another new beginning. More crap advice about how to be a ‘new me’ and a new determination to realise all those resolutions that didn’t make it past January last year.
It’s all so tired and clichéd, I know.
But that excitement about a new year bringing new opportunities? I’m feeling it this year. Honestly! I really am.
Last year was supposed to be my year. And in many ways it was. I worked for a wider range of clients. And on the personal front, managed to settle both my boys into new schools and shape my dog into a calmer member of the household. But the whole year was lived against a backdrop of pain; physical pain.
I should say at this stage, that none of this pain was serious. I’m talking frozen shoulders, sprained ankles and raging toothache that resulted in some very expensive (but so worth it) treatment. I shouldn’t moan about it. In the grand scheme it was nothing, but it did give me a new respect and empathy for people who suffer real pain on a long-term basis.
So, although it’s not original, one of my resolutions really is to take better care of myself this year. As most of my pain was self-inflicted in one way or another, by being careless or paying little attention to myself, I’m going to get my head round self-care.
I don’t know about you, but I’m overwhelmed about the flood of advice out there. It’s all good stuff, but overload is just as much a health issue as the traditional weight and fitness problems.
So I’m keeping it simple: better time management and planning which will result in more leisure time, better sleep and a healthier outlook.
So that’s my personal goal. But what am I aiming for business-wise this year?
Over the past year, I’ve come to realise that I love working for small and medium organisations, particularly writing web content and blogs. It’s the work I enjoy and it fits my lifestyle. Experience has also shown me that smaller business owners have good manners! They’re fun to work with and, frankly, they pay up a heck of a lot quicker.
So this year, I’m going to focus on offering web content and business blogging and I hope to work with more clients in my local business community in Milton Keynes.
As well as being more enjoyable for me, I think I can add better value by reducing the scope of services offered and becoming more of a specialist in my field.
Continuing Professional Development is super important to me and I intend to continue to give this a heavy focus this year. I have a background in Internal Communications and when I decided to move into freelance copywriting, I studied a Copywriting course with the Writers’ Bureau. This guided me through the principles of copywriting and setting up a freelance business. That was 3 years’ ago – it feels like yesterday!
Since then I’ve continued to study and learn through accessing resources through Professional Copywriters’ Network, blogs and podcasts by successful freelancers, as well as books and videos from copywriting conferences. And of course, on-the-job experience.
To get the new year off to a good start I’m focussing on completing the Breakthrough Copywriting course by Andy Maslen, a successful on-line training course for new and experienced copywriters. I’m also hoping to put some time aside to study more about inbound marketing, which is essential knowledge for copywriters in the digital age.
And finally, I’m going to attack things with a bit more confidence and self-belief. Freelancing is a tough gig. You have to be thick-skinned and not take things personally.
After all, it’s just business.
Over to you!
What are your personal and business goals for 2017? What challenges do you face and how do you plan to overcome them?
Until next time.
PS. How could I forget? Happy New Year!
Alison is a Freelance Copywriter based in Milton Keynes. She specialises in web content and business blogging. For more information about Alison, click here.