Why your business blog needs World Book Day

World Book Day. Don’t you just love it?

If you’re a parent of a primary school child you can be forgiven for grumbling about it.

But wait. World Book Day isn’t just about making costumes (or panic buying from Ebay).

It’s a good reminder that reading is important. For you, as well as your child.

And especially your business. Read on to find out why.

world book day
Image credit: Pixabay

World Book Day. The day that parents love to hate.

If it’s snowing heavily in your neck of the woods and your child’s school has declared a snow day, you could be forgiven for secretly thinking “I got away with it”.

All that fretting about making a costume or searching Ebay is over. You can forget about it now and frolick in the snow.

Think again.

Somewhere along the line, the meaning of World Book Day has been lost.

Don’t worry, I’m not going to harp on about how important reading is for your child.

You already know that.

I’m talking about you.

Because if you’re going to commit to writing regular high quality content for your website, then the best thing you can do for yourself is read regularly.

“If you want to be a writer, you must do two things above all others; read a lot and write a lot.”  Stephen King

The above is a famous quote by the famous novelist Stephen King (author of IT, Needful Things and Misery to name a few).

If you’re a copywriter, or any type of writer, you will have heard this quote many times and probably used it in your own blog posts.

As a small business owner feeling the fear about blogging you may be thinking “I don’t want to be ‘a writer’ – I just want to work on my business”. 


Nobody’s suggesting you have to read the old classics you read in school – or emulate their style. Writing for business isn’t about that.

It’s more about being human and relatable. And if you want to write well, then reading is one of the best ways to improve your skill and help you find your own tone of voice,

why your business blog needs world book day

Image credit: Pixabay

Reading doesn’t have to be confined to lengthy novels.

Look at the junk mail that comes through your door. Read the adverts in your magazines. Buy two or three different newspapers and see if you can spot the difference in writing styles.

If you’re nervous about your spelling and punctuation, there’s no better way to improve it than read regularly. Read something that genuinely captures your interest and engages you and you will naturally start to pick up good habits.

As well as having benefits for your business blog, reading can benefit you in several others ways:

  • Make you a better writer (just in case you didn’t pick up on that ; )
  • Broaden your vocabulary
  • Improve your memory and general knowledge
  • Reduce stress
  • Get you away from your phone

So once you’ve finished building a snowman (or clearing your drive), why not wrap up warm with a hot drink and a book or magazine.

You don’t even have to dress up (but I won’t judge you if you do).

Until next time.

Alison x

I do hope you found this blog post valuable. I’m always open to constructive feedback so please get in touch if you want to discuss. And feel free to share with your friends, contacts and social media.

Want to work with me? Drop me a line: alisonbcopywriter@gmail.com or there’s a simple form on my contacts page.


I'm a Freelance Copywriter, specialising in website copywriting and business blogs.

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