Hi! I’m Alison. Thank you so much for visiting this page to find out more about me.
I know your time is important, so if you don’t want to hear me talk about myself, then feel free to take a short cut to my services page where you can find out more about what I can do for you).
To find out some more about me, why I became a copywriter and what I get up to in my wild, exciting life, read on!
My background …
Before taking time out of my career to have my family, I was a Communications Specialist in a small Internal Comms team for a large bank.
That sounds a bit fancy, but what did it involve?
Mainly working as a team to write intranet content and company publications, as well as organising events and analysing employee opinion surveys. I loved writing, but organising events? Not so much.
So I promised myself that when I returned to the corporate world, I would focus on writing and ditch the stuff I didn’t enjoy.
And then life threw me a curveball…
My plans to get back into the world of ‘real’ work were stopped in their tracks when it became apparent that my younger child was displaying autistic traits.
This set off a whole chain of events that are probably suited to a different audience (let’s not go there now). But the reality of my son’s needs led me to conclude that my corporate days were over for good.
I had no choice but to carve out a different life. But as they say, when one door closes, another one opens. My new set of circumstances gave me the confidence to try the freelance way of life.
I had to get my act together…
Although I’d written content for internal communications, I knew that copywriting required a different set of skills and knowledge.
So I set about retraining. Here’s a list of formal training I’ve completed (so far):
- The Complete Copywriter (The Writers Bureau) which covered all the basic aspects of copywriting, setting up and marketing my business.
- Breakthrough Copywriting (Andy Maslen Copywriting Academy) Andy Maslen is an industry leader. As well as completing his course, I have several of his excellent books and keep up with advice he generously gives to freelancers about knowing their value and constantly improving.
- Inbound Marketing (Hubspot Academy) Up-to-the-minute training on modern marketing principles (I will be doing more training courses with Hubspot in coming months).
My real training has taken place in the real world. Over the last 3 years I’ve worked on various projects in transport, higher education, holistic therapies, fitness, corporate venues, accountancy, recruitment and kitchen hardware to name a few.
Continuing development is my thing, so I’m constantly reading books and blogs, listening to podcasts, and devouring content by experts such as Hubspot and Copybloggers.
I’m also a member of the Professional Copywriters’ Network who mentor and suggest standards/rates for copywriters in the UK.
The learning never stops. Adding to my knowledge and skillset brings value to my business, and yours.
Living the dream as a Freelance Copywriter in Milton Keynes
I say ‘living the dream’ with tongue in cheek. My journey to freelancing wasn’t the classic redundancy/epiphany story. It isn’t about ditching the 9-5 and taking selfies of me and my laptop on a beach (if only).
But the freelance life works for me right now. I work mostly from home and I only take on a handful of projects at a time. So your project is guaranteed to receive the time and attention it deserves.
Here comes the personal bit
I should probably make something up for this section as I don’t have any unusual interests or extreme hobbies! I enjoy walking the dog, watching box-sets, Friday night takeaways and I’m interested in photography. Being a parent to two boys takes up a few minutes every day too.
I’d rather talk about you
Thank you if you’ve made it this far. I’m going to stop talking about myself now. As a Freelance Copywriter, my focus is on you and how we can communicate your business story in words to your audience.
Get in touch via my Contacts Page and I’ll respond in 24 hours.
Alison R Bowyer
ps. Want to connect on LinkedIn? Please do. https://uk.linkedin.com/in/alison-bowyer-506450b1 Please write me a line or two about yourself and your business.