How it works

By: Alison R Bowyer   Freelance Copywriter   alison@mkwordstudio.co.uk

If you’re new to using a Freelance Copywriter, this will be helpful for you to understand how it works, and what will happen if you choose to work with me.

But first, I need to get this out of the way. My motto in life and business is:

No drama

I have a busy life and there’s no room in it for drama queens, attention seekers and non-payers. If you’re one of these, it’s best all round if you look for another copywriter.

What I am looking for in a client is a reliable, collaborative type who pays up on time. In return for being this wonderful, you will get some pretty good stuff in return.

I’m 100% committed to providing a straightforward service. As well as writing high quality content, I try to keep the processes clear and simple, so you have a great customer experience.

Step 1 Enquiry

You can contact me by phone, email or by completing the enquiry form. It’s helpful for me if you can tell me about your business, what your project will involve and an approximate word count (though I don’t charge by the word, or hour – more about this later).

Don’t be surprised if I come back and ask you lots of questions. Think of this as a good thing. It shows you that I’m genuinely interested in your business and want to do a professional job for you. I may even send you a Brief Questionnaire. Again, don’t worry. It’s just a set of questions on a form.

Here’s a link to an article I wrote on briefing your copywriter.

Step 2 Quote

I will send you a quote, stating how much the project will cost. This will be based on a number of things, including type of content, approximate word count, how much research I will need to do and a rough estimation of time.

I don’t get too hung up on time or word count.

As far as I’m concerned, the right amount of words for your project is as many words as it takes to communicate your message clearly (although this will vary depending on the type of project).

The same goes for time  – I can only roughly estimate the time, as each job differs. But my rate is loosely based on £50 per hour, so this gives you an idea of the value I place on my time and the quality of my work.

Most of my quotes are on a per project basis. This way you know exactly how much you are paying from the outset, and that won’t change unless you change the goalposts significantly.

I’m not the cheapest, but I’m by no means the most expensive. Between you and me, per project usually works out pretty good for the client.

Your per project quote will include research, writing first draft, two sets of revisions and a final proofread. I’m very open to feedback (as long as it’s sensible) and work with you every step of the way to get things right.

Step 3 Confirmation of project

If you want me to go ahead with your project, we will need to negotiate deadlines and I will also need you to email me confirmation of the project, agreed timescales and price. It’s all quite straightforward. My terms and conditions are published on my website and by agreeing to work with me, you agree to my terms and conditions.

If you’re a new client, I will ask for a 50% deposit before work commences. This can be paid by bank transfer and details will be sent to you on the invoice.

Step 4 Writing and feedback

So once we’ve got past all the money stuff, it’s time for me to work on your project, starting with planning.

This means that I will spend time researching your business and understanding your target audience before writing the first draft, which will be sent to you in a Word document.

 

I allow two rounds of revisions (or a reasonable amount of revisions). This is where I invite you to send me feedback.

It’s a nail-biting stage for all copywriters so please be respectful. I’m very open to feedback and constructive criticism; it’s your business and I want you to be happy.

The point is that we’re working together to achieve a common goal: great content that will communicate your business clearly to your audience.  

Once we get to the final version and you’ve approved the content, I will give it a final proofread and send it to you.

I will also ask you to sign a release letter confirming that you approve the content that I’ve produced for you before requesting payment.

Step 5 Invoice

Once the release letter has been signed, I will send you an invoice for the remaining 50% of the project fee. Payment is by bank transfer and my terms are 14 days from invoice.

It’s very rare for clients to disappear or go quiet at payment stage, but it does occasionally happen. I’m a business owner as well as a writer, so no time for navel-gazing here. If you don’t pay up I will chase for payment!

If you’re happy with your experience of working with me, it would be great if you could send me a testimonial to show other clients.

However, many clients do ask me to sign a Non Disclosure Agreement. If you want me to stay in the background, that’s absolutely fine; confidentiality and discretion are guaranteed.