How I work

If you’re new to using a Freelance Copywriter, this will be helpful for you to understand how it works, and what will happen if you choose to work with me.

I have a ‘no drama’ approach to life and business.  I’m 100% committed to providing a service that takes up as little as your time as possible. As well as writing high quality content, I try to keep the processes clear and simple, so you have a great customer experience.

How it works (at a glance):

  • Enquiry
  • Quote
  • Terms & conditions agreed
  • 50% deposit (for new clients)
  • Research and outline of copy sent to client
  • First draft
  • Two rounds of revisions if required
  • Proofread
  • Sign-off 
  • Invoice (payment by bank transfer) 

How it works (the War & Peace version):

Step 1 Enquiry

You can contact me via telephone, email or contact form.

It’s helpful for me if you can tell me about your business, what your project will involve and an approximate word count (though I don’t charge by the word, or hour – more about this later).

I will send you a Brief Questionnaire, which will ask lots of questions about your business and your project. We can also discuss on the telephone, but the brief questionnaire is an important tool for me to use once working on a project.

Here’s a link to an article I wrote on briefing your copywriter.

Step 2 Quote

I will send you a quote, stating how much the project will cost. This will be based on a number of things, including type of content, approximate word count, how much research I will need to do and a rough estimation of time.

I quote on a per project basis. This means that you will know from the outset how much the project will cost you. 

This year (2018) for the first time, I’ve published a guide to my prices. The prices listed are a ballpark figure, but they give you a good indication of the investment you will need to make. 

Your per project quote will include research, an outline/structure of the first draft for feedback, first draft, two sets of revisions and a final proofread. 

Step 3 Confirmation of project

If you want me to go ahead with your project, we will need to negotiate deadlines and I will also need you to email me confirmation of the project, agreed timescales and price. It’s all quite straightforward. My terms and conditions are published on my website and by agreeing to work with me, you agree to my terms and conditions.

If you’re a new client, I will ask for a 50% deposit before work commences. This can be paid by bank transfer and details will be sent to you on the invoice. Once I’ve worked on one or two projects with you and know that you’re trustworthy, I will invoice the full amount on completion of project.

Step 4 Writing and feedback

So once we’ve got past the awkward money stage, it’s time for me to work on your project, and this is broken down into 5 stages:

  • Research
  • Structure/outline of first draft (this gives you a chance to see how I’m planning to structure your copy)
  • First draft
  • Revisions (2 rounds if required)
  • Final proofread
  • Sign-off (where you confirm that you’re happy with the final version) 

I’m very open to feedback and constructive criticism; it’s your business and I want you to be happy with your copy. As far as I’m concerned, we’re working together to achieve a common goal and that requires open communication between us.

Once we get to the final version and you’ve approved the content, I will give it a final proofread and send it to you in a Word document.

Step 5 Invoice

Once the project has been signed off, I will send you an invoice for the remaining 50% of the project fee (or full amount once we have an established business relationship).

Payment is by bank transfer and my terms are 14 days from invoice.

It’s very rare for clients to disappear or go quiet at payment stage, but it does occasionally happen. I’m a business owner as well as a writer, so no time for navel-gazing here. If you don’t pay up I will chase you for payment.


When our time working together comes to a close, I’d love it if you could send me a testimonial for social proof. 

However, some clients do ask me to sign a Non Disclosure Agreement. If you want me to stay in the background, that’s absolutely fine; confidentiality and discretion are guaranteed.