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How to tell your story without being too me, me, me…

All the professionals say you shouldn’t write about yourself, it’s all about the customer.

But how do you build a rapport with your reader and show them you’re someone they can trust?

me me meOne of the hardest things to take on board when writing website copy and content is the suggestion that you should focus purely on the customer and not write about yourself.

It’s a bummer really. You’ve spent years getting to where you are, sweating blood and tears, training, retraining, making mistakes, learning from mistakes…

So the suggestion that your reader doesn’t want to know about you is disappointing.  

Traditional copywriting advice recommends that you focus on the reader and how your product or service can benefit them. And when it comes to writing blog content the focus is on giving value to the reader.

I think rules are there to be broken and so, in my view, you can tell your story without boring on about yourself.

And in some cases, I believe that doing so can help you build more of a rapport with your audience.

Here are 3 ways you can help your reader get to know you without losing the key messages you want to put out when promoting your business:

1. A separate About and Home page

When people refer to the About page, they often mean the first page a visitor lands on when they visit your website.

Arguably, this is the most important page and its job is to attract attention and guide the reader to take action. This page needs to hook your reader in and make it super clear what you do and what’s in it for them. They should be in no doubt how they can get hold of you, so a visible call to action (such as a contact form or telephone number) is vital.

Your home page isn’t the place to ramble about yourself. You’ve got a short window of opportunity to interest the reader. And so the focus needs to be on them.

But… there’s nothing to stop you having a second page where the reader can find out more about you. To avoid confusion you can call it something more interesting than “About”. Here are some suggestions:

Who I am
My story
Why I became a copywriter/plumber/therapist

“I’m the nosey type, so I would be straight there to find out about you. And on a serious note, I like to know where my money is going. If you’re going to be my therapist, I want to be sure you’re the type of person I can feel a connection with.”

If you’re a plumber, I do want to know about your training and experience, so I can be sure my loo is going to work properly. And if you’re going to teach my children to play a musical instrument or help them with maths tutoring, I want to know more about your background.

On my Who am I? page, the first thing I do is give the reader the opportunity to opt out and go straight to my services page.  I give a short, bulleted version for those who just want a quick overview. And for the nosey types (like me) I suggest they settle down with a cuppa so they know they’re in for a longer read.

There’s a big focus on storytelling right now and I think your story, if relevant to your product or service, can play a key part in promoting your business and building trust with your client.

2. Write a personal blog

There are two ways you could do this. You may wish to have an ongoing personal blog on a separate site to your business website. In this case, you can write about whatever the hell you like – just make sure there are visible links from your blog to your business site if you want to send your readers that way.

Alternatively, if you have a blog on your business website, there’s no reason why you can’t write the occasional personal blog, the trick is to find a way to link it in with your product or service.

The whole purpose of writing a business blog is to add value to the reader, built a rapport and establish yourself as an expert in your field. So it’s tempting to believe that every article should be focused on giving advice to potential customers.

Don’t forget, however, that adding value can come in different forms. The three most commonly talked about are inform, entertain and inspire.

Maybe you have a funny story to tell. Or it could be that a deeply personal experience led you into your profession.

story behind the business
There’s a story behind every business. You can tell yours and still keep your focus on the reader.

 

I wrote a blog a couple of years ago about combining my copywriting career with caring for my autistic son. I knew it wouldn’t appeal to the masses, but felt that it would help someone, somewhere. I recently had an email from someone on other side of the world who is in exactly the same boat as me and now, finally, have a contact who is navigating their way through the same minefield.

Did this bring me new business? No. But it has added value to me and my new contact. I’ve met someone out there who gets it. And that helps both of us to drive our businesses forward.

3. Tell your story on social media

Increasingly, I’m noticing that business people are allowing the mask to slip as it were. Whereas in the past, we were all told to look professional and act professional at all times, keeping our private side completely separate and hidden away, there seems to be a genuine desire for people to show their whole selves.

“As someone in my 40s, yikes, I suspect I’m supposed to agree with the traditional view but I don’t really. I like to know a little bit about a person before I work with them.”

Social media can be a great tool for this, particularly visual platforms such as Instagram where you have the option to record more informal stories, giving a behind the scenes view of your day, as well as posts.

I’ve seen some great posts on here where the business owner has published a lovely photo of themselves (not a blurry selfie in a bar or on holiday) and shared story behind their business. I think this can be really positive and build a genuine warmth and rapport with followers who may not be at the buying stage yet.

So there you have it – my slightly different view on an old topic. I would love to know what you think. Am I just a nosey parker or am I onto something? Do you prefer to cut to the chase and find out what’s on offer. Or do you need warming up and if so, do you like to know more about the person behind a business?

Do drop me a line alisonbcopywriter@gmail.com – I’d love to hear from you.

Until next time. Happy writing.

Alison x


I do hope you found this blog post valuable. I’m always open to constructive feedback so please get in touch if you want to discuss. And feel free to share with your friends, contacts and social media.

Want to work with me? Drop me a line: alisonbcopywriter@gmail.com or there’s a simple form on my contacts page.

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My 2018 copywriting goals

Hurrah, January is out of the way and I’m ready to focus on the year ahead.

Read on to find out what plans I have for my copywriting business in 2018.

So we’re already into February and it’s time to publish my plans for the year ahead.

I deliberately set out not to set 2018 new year’s resolutions and, more controversially, not to put together a business plan until that first, tricky month was out of the way.

Experience has shown me that too much expectation in January tends to result in broken dreams and feelings of failure. Silly really. So I’ve been focusing my energies on getting updating my business processes and giving proper consideration to the year ahead.

Before I make myself accountable for my future plans, a little bit of background:

I set up, very quietly, as a freelance copywriter in 2015 and since then, I’ve worked on a number of projects. I started off by doing a few freebies for family and friends and then signed up to a freelance site to build confidence and get experience under my belt.

It didn’t take long to start getting direct enquiries via my website, which surprised me as I was new to copywriting and had taken quite a lengthy career break before. So over the last couple of years, I’ve worked for small businesses and a couple of bigger brands (who unfortunately requested I signed a Non Disclosure Agreement, so I can’t name them).

Looking ahead, I want to continue working for small and medium businesses. Mainly because that’s what I enjoy the most and, as a parent carer who works part-time, I’m wary of the time commitment bigger companies will want from me.

My main offering will be content for business websites and business blogs, but I’m happy to consider other projects (for example, last year I wrote a series of guides for an accountancy firm).

How I want to improve my copywriting business this year

Networking and marketing my services

Firstly, I need to get much better at promoting myself. It’s been a real block for me that I’ve struggled to ‘put myself out there’ despite having good review from the clients I’ve worked for.

This is partly due to logistics, as I am a parent carer to a child with autism and partly because I believe I communicate more effectively in writing.

Funny that!

Branding 

I started out trading as MK Word Studio – a name I came up with and went with because I loved it. With hindsight I think the name wasn’t quite right as the word ‘studio’ has a bit of an agency feel, resulting in the wrong type of enquiries. 

So rather than continuing with a business name as such, I’m simply going to market myself as Alison B Copywriter, which is the handle for my social media channels and better for SEO purposes.

It’s easier to remember, makes it clear I’m a one-man band and not a company and has more of a personal touch.

Continuing Professional Development

My best learning has been through working with clients and consuming the huge amounts of helpful content aimed at copywriters in the form of blogs, podcasts and downloads.

I’m planning to publish a diary of my ongoing CPD efforts for social proof and for general information purposes, so don’t miss that. There’s so much information and advice out there – I want to share it with you.

I do think it’s good to undertake some formal training every year  (previous courses include The Complete Copywriter, Breakthrough Copywriting and Hubspot Academy inbound marketing).

This year I have my eye on a couple of new courses. I don’t plan to offer social media management as a service, but I do want to get better at using it myself and to be able to offer added value to my clients by improving my own knowledge.  I love social media but I know I could be doing more with it.

I’m planning on completing the Hubspot Academy social media certificate, which is being released in the spring.

The other biggie is SEO. I’ve consumed so much content and information about SEO over the last couple of years and the only constant I have found is that there is no constant! It’s ever changing and the advice varies massively. 

I can add value to your SEO strategy through writing high quality content, naturally including keywords and relevant synonyms and optimised for readability.

I do want to increase my knowledge and although I will never market myself as a techy SEO expert,  I think I can add further value by increasing my knowledge.

As well as keeping up with current advice from experts such as Hubspot and Yoast, I have my eye on some SEO Copywriting courses to formalise my knowledge. There’s a lot of views around whether it’s necessary to complete a copywriting SEO course – the main argument being that you can learn it all online anyway – however I don’t think it can do any harm and it will add further proof of my knowledge and skills in this area.

Website updates (including pricing)

I’ve created a lot of new content for my website in order to target the right clients. The most crucial change is pricing. In the past I haven’t published fees as each project is priced individually.

However, I know that I can be reluctant about making queries when there is no ballpark figure to be found so after much thought, I have gone ahead and published my fees.

The fees published are not set in stone – prices will still vary depending on the type of project, research required, complexity of subject matter and word count. But potential clients will have a much clearer idea of the possible cost.

Personal goals

So that sums up my business plans for 2018. What about my other life?

Although I shied away from the usual 2018 ‘new you’ rubbish, I am putting health and fitness at the top of my personal list. What I’ve had to come to terms with over the last few years is that raising a child with autism isn’t an easy gig.

avocado-goalsblog

Image by Pixabay.com

My son is vulnerable and he relies on me. So health and wellbeing are more important than ever.

I’ve already been making dietary changes throughout January and upping the amount of exercise I get. Sleep and drinking water are top priorities too. They’re all obvious steps, but they do make a massive difference. The problem with me is that once I start to feel good, I let things slide. And then I’m back at square one. So I’m making a big commitment to myself to remember self-care and I hope you will too.

I’m also taking time to indulge myself with a few creative hobbies – photography and   calligraphy. Both for fun, rather than professional purposes, although never say never… Creativity is good for the soul!

olympus pen camera

Image by Pixabay.com

I love Instagram, which is a great place for sharing creative outlets and making new connections – if you fancy looking at my photographic efforts (some are better than others), getting to know me and day-to-day snippets of my life please do follow me there: alison_b_copywriter  There are no sales pitches, just one link to my business website – my account is for engaging with other humans, which is important when working alone. If they turn into clients, that’s a bonus.

And of course, the important one: family life. Having a child with special needs has changed everything forever. I think we’re doing okay – both boys are happy – I just need to keep my eye on the ball and remember that they are my ‘why’.

Everyone has to have a why!

So, will I actually do all of this?

I’ve built my knowledge and experience slowly over the last couple of years. It’s been difficult. I’ve had to stop at times to get on top of things. But I’ve never let a client down, always delivered on time and always worked hard to create good content.

Despite setbacks and the occasional confidence issue, there’s still a consistent voice in my head telling me: “You can do this. You’re good at what you do.”

I’m giving that voice the respect it deserves. And if you’re a small business owner, I suggest you do the same. 🙂

Alison x

That’s enough about me! If you made it this far, thank you and I won’t make a habit of publishing lengthy articles about myself.

Let’s talk about you instead. I would love to hear about your plans, goals and dreams for 2018 and what you are going to do to overcome any difficulties.

Enjoy this blog? Please do share on Twitter or Instagram, or with anyone you think would get value from it.

Want to work with me? Here’s a link to my  Get in Touch page. 

 

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Why I still haven’t set goals for 2018

If you haven’t set goals and resolutions for 2018 yet, don’t worry. You’re not alone.

And in my opinion, you’ve got it sussed.

Read on to find out why I too haven’t set them.

So today is national Ditch Your New Years Resolutions day.

Right now, ‘they’ are cancelling their gym memberships and giving up on diets in their droves.

And for those who were brave enough to set business goals and resolutions, the dark mornings and financial hangover are already working their magic, whispering “give up” into the ears of self-doubters who, in reality, just need a burst of sunshine and a decent meal inside them.

That last one resonates with me. And that’s why I don’t set new year’s resolutions and goals – because I know I won’t achieve them. Not between 1st and 14th January anyway.

When you think about it, why would anyone set goals at the hardest time of the year? It doesn’t make sense.

So my 2018 goals list has remained blank for now.

I’ve been focussing on getting straight after Christmas, keeping the kids’ spirits up (anyone else feel like Cruella de Vil when dragging kids out of bed on dark mornings?) and giving the coming business year some quiet contemplation.

And it’s worked for me.

We’re three weeks in and I don’t feel like a big fat failure. I just feel grateful that I’ve got through it, that spring’s on the way and that a new year of possibilities lies ahead.

Goal setting has been way down my list.

But not for much longer.

Apparently, there’s a full moon on 31st January and, although I’m not a serious moon lover, its associations with new beginnings suggest it’s a good time to start making plans for the year.

Please come and see me again in a few weeks so I can share them with you.

Alison x

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My January blues survival kit

Sod the new year’s resolutions. That can wait until spring. Here’s how I’m surviving winter and sticking two fingers up to the January blues.

OLYMPUS DIGITAL CAMERA

So here we are again. It’s January. The decorations have come down. The mornings are dark. We’re all suffering withdrawal of some description – mine is chocolate.

So far so predictable.

So how can we get through it and breeze past the ominous ‘blue Monday’ that’s looming?As a lifelong sufferer of winter blues, I’ve learnt a few tricks along the way that help. Read on if you’d like to find out what helps me and I’d love it if you can leave a comment with your own tips.

So here’s what’s in my personal January survival kit:

Porridge

It was only last year that I discovered the benefits of porridge, which include:

  • Lower blood pressure
  • Reduced cholesterol
  • Stable blood sugar levels
  • Minerals and vitamins galore

I wanted all tbis for myself.

Even better, I discovered that eating a bowl of porridge every morning stopped me from feeling hungry mid-morning and raiding the biscuit barrel. Fab when you’re trying to shed a few Christmas pounds.

The only downside I’ve found is that I don’t always feel like eating it first thing.

If this is you, I’d say persevere. It is hard if you’re not naturally a breakfast person – but the benefits of doing so outweigh that first, slightly forced, spoonful.

As well as feeling more full and the knowledge that I’m benefitting from all the above, I definitely feel less anxious. My mood is more balanced – I’m a better version of myself with porridge.

Winter walkies

This one’s obvious, I know, but it works. Again, the hard part is taking that first step. It’s cold outside. And gloomy. Don’t let that put you off.

Dress appropriately and the cold won’t touch you. If you can run to a pair of decent hiking shoes you can walk pretty much anywhere. I’ve gone for some Merrell Sirens which were just £45 in the sale from Amazon, so pretty affordable. But wellies or trainers will do, depending on where you want to walk.

Winter doesn’t have the obvious beauty of the other seasons – but it is there if you search for it.  The gloomy weather is perfect for capturing moody, atmospheric pictures – your camera phone is perfectly adequate if you don’t own a camera.

Adding a creative element to your wak is bound to lift your mood and give you incentive to keep getting out there. 

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OLYMPUS DIGITAL CAMERA EPL8 Photography by me Alison R Bowyer


As a Freelance Copywriter living in Milton Keynes, I’m fortunate to have open countryside on my doorstep and I have to walk our Labrador every day.

It’s harder if you have the choice (I remember those days) but imagine how great you will feel after – promise yourself a treat when you get home, a big mug of hot chocolate or your favourite soup.

Walking is underrated in my opinion. It’s not a tough workout but it gets you moving and is a good start to your fitness regime  if that’s what you’re into. For me, walking aided my recovery when I injured my ankle last year and I now walk approximately 5K every day.

And it makes me happy – a negative or anxious mood is completely turned around after just 45 minutes in the great outdoors.

Vitamin D supplements

I only discovered by chance last year that most of us in the UK are deficient in this vitamin. It’s obvious really – but why does nobody tell us this stuff? I take a supplement from Boots every day but there are other things you can do to up your intake.

Getting outdoors during daylight is probably the best way to do it. This is a challenge when the days are so short but you can also increase your intake in the food you eat. 

A quick Google search shows that vitamin D can be found in fatty fish (tuna, salmon, mackerel), orange juice, cheese, liver and egg yolks. 

If you’re really worried about your vitamin D levels, as with any other issue, consult your GP for advice.

E38B0B2B-D7FB-4534-996B-FE7C5306BA88

Treat yourself!

I’m not talking about reopening the Christmas chocolate tin (although I  won’t judge you if you do…) 

A bubble bath is a good place to start – that works for me. But it could be treating yourself to a trip to a coffee shop, reading a book, listening to music or starting a new hobby. Something that makes you feel good.

And be kind to yourself too. It’s a great time of year to set goals and measure achievements but give yourself a break.

This is winter! We’re all in it together.

Let’s just do what we can to make it enjoyable and we’re more likely to come out the other side ready to smash spring.

Then we can talk goals and resolutions.

I’d love to hear your tips for surviving winter. What works for you?

I’m open to ideas.

Alison 

 

Enjoy this post? Feel free to share on social media and fellow sufferers of the winter blues.  

About me: I’m a Freelance Copywriter based in Milton Keynes. If you’re struggling to find the time, or inclination, to write engaging blog posts for your website, I’d love to help. 

There’s a simple form on my contacts page or you can call me on 07809 599055 (if it goes to voicemail leave a message and I’ll get back asap).

I’m a copywriter (so what?)

Sometimes it’s hard to find the words to explain the benefits of your product or service to your potential customers.

Here’s a fun way to drill down into the detail and uncover new selling points.

If you’re struggling to explain your services in words on your website, blog posts or social media updates, here’s a simple test that you can try to challenge yourself and find inspiration for new ideas.

It’s called the ‘so what test’.

I’m not sure where it originates from (if you do know, please should and I’ll include a reference) but it’s a really useful tool for drilling down into the detail of what you actually do and how you can communicate it to your customers in the written word.

Before I explain how to do the ‘so what test’, something to bear in mind is that when you’re writing content you should be thinking about the benefits of your product/service as well as the features.

There’s a theory that your writing should be all about the benefits – meaning, what’s in it for the customer. (I’m not 100% convinced about this, but I’ll tackle that another time.)

So, if you run a decorating service you don’t just use the best paint (feature), you save the customer from committing crimes to DIY, you free up their weekend, you take away the stress and mess of painting, you save their marriage from the effects of yet another DIY disaster. These are benefits.

With me so far?

The so what test can help you really think about your business, what you offer, what’s in it for the customer and why they should choose you.

If you have a trusted friend or colleague, you might want to rope them in to help you with the test. You could even record it if you fancy a laugh.

I’m going to demonstrate the test here using my role as a copywriter and an imaginary friend:

Me: “I’m a copywriter”

Imaginary friend: “So what?”

Me: “I write copy for websites and content for business blogs.”

Imaginary friend: “So what?”

Me: “So that when customers visit the client’s website they read clear, persuasive copy that explains the purpose of the business.”

Imaginary friend: “So what?”

Me: “So they can understand how that service/product will benefit them.”

Imaginary friend: “So what?”

Me: “So they can read blogs about the business and find helpful tips that might help them.”

Imaginary friend: “So what?”

Me: “So they can get to know the business and start to trust them.”

Imaginary friend: “So what?”

Me: “So they visit that website again or recommend to their friends.”

Imaginary friend: “So what?”

“Me: “So when they’re ready to buy a product or invest in a service, they’re more like to choose that business”.

So that’s a pretty short example. The longer you go on, the more you will uncover about what you do.

My imaginary conversation could have gone off at several tangents. I could have talked about the benefits of high quality content for SEO, using appropriate keywords, optimising paragraphs and images to accurate spelling and eye-pleasing layout.

Instead, I focused on the importance of clear, persuasive copy and helpful content that builds trust with the prospective client.

Your turn now.

Just keep going and really drilling down into the detail of what you do and then think about how you can use that information to write great content for your website and marketing materials.

I’d love to hear how you get on. Did you uncover any selling points that you hadn’t previously thought about or used?

Alison

Enjoy this post? Feel free to share on social media and with anyone you know who would find it useful.

About me: I’m a Freelance Copywriter based in Milton Keynes. If you’re struggling to find the time, or inclination, to write engaging blog posts for your website, I’d love to help. 

There’s a simple form on my contacts page or you can call me on 07809 599055 (if it goes to voicemail leave a message and I’ll get back asap).

How to write as you speak

Why plain English and your own tone of voice are better than long words and jargon.

Do you find the prospect of writing your own copy scary? Do you still have nightmares about that prim and proper English teacher who was only too happy to scribble across your homework in red ink?

Forget about her!

If you’re one of those business owners who thinks that your English language skills are not good enough to write content and blogs for your business, I have good news for you:

You don’t have to swallow a thesaurus to write good copy.

Think about your reasons for writing in the first place.

You probably want to sell, yes. But more importantly, you want to communicate your business message clearly to your target audience.

Before anyone is going to buy from you, you need to gain their trust and your content strategy (relax, I just mean your blog) goes a long way in helping your achieve that.

Clear, concise copy in plain English is more likely to resonate with your audience (any audience) than stiff, formal  language stuffed full of pretentious words.

The easiest way to achieve this is to use a copywriting technique called WAYS:

Write
As
You
Speak

So what do I mean by Write As You Speak?

When writing, imagine you are having a conversation with your reader.

Think of it as talking to them, rather than writing for them.

If you suffer from writer’s block, you can record your message rather than writing it down with pen and paper (or finger and keyboard).

This is a great way to identify your natural, conversational tone and then you transcribe it into written words (and you can edit out all the ‘umms’ and ‘ahs’ if you speak like me!)  

Here are some further tips to help you achieve this less formal style of writing:

  • Don’t use long words and jargon that nobody understands.
  • Write in short, simple sentences.
  • Keep paragraphs short  – lots of white space is visually appealing to readers.
  • Don’t be afraid to start sentences with “And” and “But” (Shakespeare did it, and so can you).
  • Describe your product or service in a factual, honest manner. Explain to the reader what it is and how it will benefit them.
  • Don’t tell the reader your offer is “fantastic” or “amazing” –  if it is, they can tell you when  they come to review it.
  • Use simple punctuation and break up your copy with bullet-points.
  • Keep in mind the saying “Humour doesn’t translate”. Tread carefully with the funny talk and consider your audience.
  • Similarly, think twice about being controversial. Not everyone will agree with me on this one.There’s a train of thought that it’s good to be controversial – it’s a quick way to attract attention. It’s your call, but personally I think life’s too short for trolls and hassle. There are better ways to get attention than being deliberately provocative.

Finally, remember the importance of focussing on the reader – don’t constantly talk about yourself (trust me, I know how difficult this is).

Think about your reader’s problems and needs, and what you can do to help.

Some examples:

Instead of: “With 10 years experience, I can write content and copy to a high standard.”
Try:  “Boost your site with engaging copy, optimised to increase your chances of being found on search engines”

Instead of: “I pride myself on taking amazing photographs.”
Try: “Breathtaking imagery to bring your site to life.”  

A good rule of thumb is one “I” for every three “yous” but don’t take this too literally! Just make sure the focus is on the reader and/or their business.

You are there to provide value to them, not tell them how great you are (hopefully they will do this for you soon enough).

Feel free to give feedback and add further suggestions.

Happy writing.

Alison

Enjoy this post? Feel free to share on social media and anyone you know who would find it helpful.

About me: I’m a Freelance Copywriter based in Milton Keynes. If you’re struggling to find the time, or inclination, to write engaging blog posts for your website, I’d love to help. 

There’s a simple form on my contacts page or you can call me on 07809 599055 (if it goes to voicemail leave a message and I’ll get back asap).

 

 

 

 

Why blogging beats ‘in your face’ marketing

You’ve heard of inbound marketing but don’t know what it means for you.

And everyone keeps telling you should be blogging, but you still don’t know why.

Stick around and I’ll get you up-to-speed.

By: Alison B Copywriter

As a small business owner or start-up, you don’t need me to tell you that it’s important to market your business.

But have you heard of inbound marketing? And do you know what it means for your small business?

What is inbound marketing?

Whereas in the past, attracting customers was all about selling your business through traditional practices such as paid adverts, cold-calling and face-to-face selling, inbound marketing is about using content to attract potential customers through building positive relationships with them and establishing trust.

The goal is to make yourself helpful and valuable to people, so they’re more likely to choose you when they’re ready to invest in a product or service.

At the heart of your inbound strategy should be a commitment to treat people well, at every single stage of your business relationship with them.

And this doesn’t just apply to paying customers. You can use your inbound strategy to network and build meaningful relationships and mutual trust with other professionals in your field.

How can blogging help your inbound strategy?

Blogging can form a big part of your inbound strategy. If you already have a live website and you’re active on a few social media channels, then blogging is a brilliant way to engage with your readers and encourage traffic to your website.

It will also help you stand out as a professional in your field. Scroll through any social media feed and you’ll see many posts advertising the same services that you offer.

The chances are most people will scroll straight past them, writing them off as just another advert.

But give them a reason to visit your site and you’re one step ahead.

What are the benefits of blogging?

  • Adding regular fresh content to your website will make it more visible to search engines, so you’re more likely to be found on-line when people search for your service or product.
  • Visitors to your website are more likely to come back if they find interesting content that help them to solve their problems.
  • You can demonstrate your expertise and knowledge through your blog, effectively proving that you know what you’re talking about.
  • Sharing your blogs on social media gives people a reason to visit your website and come back.
  • You can use calls to action on your blog to encourage further engagement with your reader.
  • You can share knowledge and information with other professionals in your field, building meaningful relationships.

 

why blogging beats in your face marketing

What on earth can I blog about?  

The trick is to be helpful to your readers. So think about what problems they might have and how you can help them to resolve them.

Primarily, you will want to write articles that are interesting to your potential customers.

But don’t rule out writing for other professionals in your field. By doing this, you can demonstrate the level of skill and knowledge that you have.

It helps you to build mutual trust with other professionals and this, in turn, shows potential customers that you have integrity as well as ability.

You might find it useful to read my earlier article: Seven blogging tips for start-ups.

Where does social media fit in?

Social media is a fantastic tool for sharing your content on-line to your target audience.

A common mistake is to use it as a selling platform. This can be annoying for readers and even come across a bit desperate.

But sharing your blog is a brilliant way to engage with readers and an opportunity to show them that there’s more to you than empty sales patter.

So rather than publish a slightly desperate sounding message asking for work, share a blog post that will actually interest the reader and demonstrate that you’re the real deal.

SOCIAL MEDIA IMAGE INBOUND ARTICLE PIXABAY

It’s perfectly okay to share blogs and content from other professionals in your field, as long as you don’t pass it off as your own work.

Credit them and you’ll probably find they do the same for you. Again, it’s all about building good relationships.

I hope you’ve found this overview of inbound marketing and blogging useful.  If you’re a small business owner or start-up,

I’d love to hear your feedback on this article. Just drop me a line alison@mkwordstudio.co.uk and tell me what you think! (There’s also a contact form below).

Until next time.

Alison x

Credit: Thanks to Pixabay for images.

 

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About me: I’m a Freelance Copywriter based in Milton Keynes. If you’re struggling to find the time, or inclination, to write engaging blog posts for your website, I’d love to help. 

Complete the simple form on my Get in touch page or call me on 07809 599055 (if it goes to voicemail leave a message and I’ll get back asap).