By Alison R Bowyer Freelance Copywriter
Whether you’re building your own website or outsourcing to a professional designer, it’s important that you back this up with powerful, optimised written content.
Content creation takes many forms in the digital world, it’s an exciting time. Your website will need great design, clear navigation and eye-catching visuals.
But it’s easy to get carried away with the look of your site, and scrimp on the words. Why is this a bad move? Because pictures will please, but words have the power to intrigue, persuade and influence.
And don’t forget, search engines prioritise high quality content.
That doesn’t mean any old rubbish stuffed with keywords either. It means well-written, original, optimised content.
Once your website is live, it’s time to start adding content in the form of a regular blog.
Whereas your copy on your static pages will work to attract attention and persuade customers to get in touch and buy your product/service, your blog content has a different purpose.
It’s all about building trust and establishing yourself as an authority in your field – with customers and other professionals.
Writing a regular blog is a fantastic way to get your website recognised by those all important search engines. You can share your content on your social media channels to build engagement and traffic to your website.
Sounds like hard work? That’s because it is. And you won’t get those results overnight. But if you’re prepared to commit time and effort to your blog, the benefits are enormous.
It’s a great way to increase your reach, showcase your talents, build rapport with your professional network and show potential clients that you’re serious about what you do.
So when people are ready to buy, they’re more likely to choose you.
Interested? Call me, Alison, on 07809 599055 or email email@example.com
Like to know more about how it works? Here’s a link to the How I work page.
Have something else in mind? Get in touch! I can also help with guides, brochures, leaflets, sales letters, case studies and more. Drop me a line and tell me about your project.