By Alison R Bowyer Freelance Copywriter
Whether you’re building your own website or outsourcing to a professional designer, it’s important that you back this up with high quality written content.
Content creation takes many forms in the digital world, it’s an exciting time. Your website will need great design, clear navigation and eye-catching visuals.
I’m the first to agree that design and imagery are important, but don’t let your words let you down.
Your website copy should communicate your product or service clearly and effectively, outlining the benefits for your reader, overcoming objections and providing clear calls to action.
I work with you to understand your business, your target audience and the message that you want to convey, involving you at every stage of the writing process.
Once your website is live, it’s time to start adding content in the form of a regular blog.
Whereas your copy on your static pages will work to attract attention and persuade customers to get in touch and buy your product/service, your blog content has a different purpose.
It’s all about building trust and establishing yourself as an authority in your field – with customers and other professionals.
Writing a regular blog is a fantastic way to get your website recognised by those all important search engines. You can share your content on your social media channels to build engagement and traffic to your website.
It’s a great way to increase your reach, showcase your talents, build rapport with your professional network and show potential clients that you’re serious about what you do.
Interested? Call me, Alison, on 07809 599055 or email firstname.lastname@example.org
Like to know more about how it works? Here’s a link to the How I work page.
Have something else in mind? Get in touch! I can also help with guides, brochures, leaflets, sales letters, case studies and more. Drop me a line and tell me about your project.