Content creation takes many forms in the digital world, it’s an exciting time. Your website will need clear navigation, eye-catching design and a clear SEO strategy.
But it’s not all about looks. Personality counts too. And that’s where writing comes in.
Your website copy plays a crucial part in communicating your product or service clearly and effectively to your reader.
It needs to get their attention, outline the benefits and USP of your organisation, overcome objections and provide a clear call to action.
Building trust is important too, which leads me nicely into my next service.
Once your website is live, it’s time to start adding content in the form of a regular blog.
Whereas your copy on your static pages will work to attract attention and persuade customers to get in touch and buy your product/service, your blog content has a different purpose.
It’s all about building trust and establishing yourself as an authority in your field – with customers and other professionals.
Writing a regular blog is a fantastic way to keep get your website recognised by those all important search engines and build your audience. You can share your content on your social media channels to build engagement and traffic to your website.
It’s a great way to increase your reach, showcase your talents, build rapport with your professional network and show potential clients that you’re serious about what you do.
Interested? Call me, Alison, on 07809 599055 or email firstname.lastname@example.org
Like to know more about how it works? Here’s a link to the How I work page.
Have something else in mind? Get in touch! I can also help with guides, brochures, leaflets, sales letters, case studies and more. Drop me a line and tell me about your project.
And if I’m not the right copywriter for your needs, I’ll help you find someone who is.